Iliyana’s Writing Portfolio
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Strengthening Support – The Impact of Mental Health First Aid for Veterans
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The Working Mind at Scarborough Health Network
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MHFA and TWM at Purolator
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Mental Health First Aid at CGI
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Government of Saskatchewan and Mental Health First Aid
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Toronto Education Workers Local 4400 and The Working Mind
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nabs and Mental Health First Aid
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The Ontario Association of Fire Chiefs and The Working Mind
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WestJet and The Working Mind
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Suncor and The Working Mind
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Loblaws and Mental Health First Aid
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ATB Financial and The Working Mind
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Case Study: Ikea and Mental Health First Aid
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Husky Energy and The Working Mind
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Hydro One and Mental Health First Aid
From Ideation to Launch
I provide strategic direction for clients to help them come up with creative ideas, provide outlines, assist with shots through storyboarding, and help edit it all together to create a compelling tale.
The storyboards serve as a guiding framework with suggested shots.
On set, creative choices and real-life factors (especially when working with dogs!) naturally bring adjustments.
While the final video may differ slightly from the original boards, it still delivers the same story, just with added authenticity and life.
For storyboarding, I use AI to create visual representations—since my strength lies in shaping the narrative rather than drawing. In this project, I provided the visual concepts and story direction that guided the production team in creating an impactful donation campaign.
Reels
Reels conceptualized, recorded, edited, and written by me for my personal social media account.
Digital Advertising (Copywriting)
I did not complete the designs, but I did the copywriting and visual direction. I worked closely with the designers on my team to ensure consistency in the creative direction and imagery, thereby making the ads come together as a cohesive package.
Graphic Design
Graphic design work I have made for my clients. From ideation to execution.
Blogs
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Employee Spotlight: Sean Crossan
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IC 360 Helps BANAC Scale Operations & Provide Healthcare to Their Community
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The History of Zodiac Light Waves Inc.
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How Panasonic Leaving the Market Affects Businesses
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Case Study: Alavida Lifestyles Retirement Home
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Case Study: Hazeldean Gardens Retirement Residence
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Zodiac’s Wireless Nurse Call System Helps Steve Robertson Find Success
